Campaigns, documents, and advanced features

Mail merge with Google Sheets

The quick answer

In Outreach, choose the owned Google identity, connect selected Sheets with drive.file, and open Google Picker. Choose a spreadsheet, preview rows and import. Pasted spreadsheet IDs and global Drive listing are unavailable. Cancel, expiry or revoked access preserves existing contacts; choose again or use CSV/manual entry.

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See it in action

Read the English video transcript

Hi there! Welcome to Elite Mail Suite. Let's prepare a personal campaign, without rushing the important checks.

Want to reach several contacts while still sounding like yourself? A campaign gives each person an individual message, with room for their name, company, and a considered follow-up.

Let's create a draft called Partner briefings. Start with a draft so you can review everything before anyone receives it. Check the sender and business details, then continue. Use a name that will be easy to find later, and check who the message will come from.

Add first-name and company fields, with fallback text. A fallback keeps the greeting readable when a contact has no first name. Write your message, add a three-day follow-up, then continue to recipients. Keep the message focused on one useful next step; the follow-up gives people time to respond.

Choose Maya and Jon, then continue. Choose the people this message is relevant to. Take a moment to check both recipients and the follow-up timing. Review the audience and timing together before moving on, especially when a follow-up is included.

Next, run preflight and read through the results. Preflight shows what still needs attention before a send. This draft needs sender setup before it can launch. Here, sender setup is incomplete, so keep the draft and finish that connection rather than trying to launch it.

Head back to Campaigns. Your draft is saved here. The saved draft means you can come back without losing your work. Finish the flagged checks before approving a live send. Once the flagged checks are resolved, review it again before approving the live campaign.

Your draft is saved, so you can finish those checks when you're ready. The linked campaign guide walks through each step. Thanks for joining me!

Prepare personalized emails

  1. Prepare a clean source

    Use fresh Contacts/Lists, CSV, or a spreadsheet selected in Google Picker. Connect the selected Google identity with selected-file permission; choose the sheet, range, headers and email column. Pasting an ID does not grant access.

  2. Check the fields

    Match the import headers to the fields used in your message. Use a fallback such as {{first_name|there}} or {{company|your team}}.

  3. Preview representative rows

    Inspect at least one complete record and one record with missing optional fields. Check subject, body, links, and punctuation.

  4. Review delivery scope

    Use a campaign for separate emails with recipient-level tracking. Confirm the final audience and suppression checks before launch.

IN YOUR WORKSPACE

What it looks like

The actual campaign message editor uses supported personalization fields.

  1. Setup steps

    Move through setup, message, recipients, and review.

  2. Personalization

    Use supported merge fields and fallback text in the subject and body.

  3. Continue

    Preview the audience and message before approving a launch.

The actual campaign message editor uses supported personalization fields.

The actual campaign message editor uses supported personalization fields.

  1. Setup steps

    Move through setup, message, recipients, and review.

  2. Personalization

    Use supported merge fields and fallback text in the subject and body.

  3. Continue

    Preview the audience and message before approving a launch.

Build a campaignRead the complete product guide